The name S.I.C came from the relationship between mind and body and the physical nauseous feeling experienced when confronted with animal cruelty. The name S.I.C stands for ‘Stop. Inane. Cruelty.’ We wanted to express our intended aim which is simply to stop inane cruelty. The S.I.C logo is the face of our group encapsulated in a simple but representative manner. This particular design was created by our group director who wanted to portray to the seriousness of our mission and ensure a professional appearance. The logo is the seed to our image and identity and can be remembered and identified with great ease. We designed our logo for the purpose of building awareness of our group and to ensure a trusted, valued and established source. The logo to be used on every piece of communication going out to our supporters and audience.

The initials S.I.C stand for ‘Stop. Inane. Cruelty.’ This is our slogan. We wanted our slogan to express our intended aim which is simply to stop inane cruelty - approapriate and descriptive to our cause and mission.

Front and back. Our business cards are crucial to the marketing and networking of our cause. Our cards speak volumes about us and who we are and that we are open for business.

Front and back. The purpose of our letterhead is to clearly identify who we are to the recipient; clearly providing the business' contact information (contact details) in our branded manner; to convey the image of our group and to effectively communicate concerns and important facts about relevant causes.

Front and black. The purpose of our letterhead is to clearly identify who we are to the recipient; clearly providing the business' contact information (contact details) in our branded manner; to convey the image of our group and to effectively communicate concerns and important facts about relevant causes.

Front and back. Our name and branded merchandise are identifiable with our group image as a marketing tool. These items are to share amonst our group, friends, and supportors for building awareness whilst campaigning in public. This will foster not only loyalty but sense of belongingness that is very important for the development of a positive enforcement.

Front and back. Our name and branded merchandise are identifiable with our group image as a marketing tool. These items are to share amonst our group, friends, and supportors for building awareness whilst campaigning in public. This will foster not only loyalty but sense of belongingness that is very important for the development of a positive enforcement.

Front and back. Our name and branded merchandise are identifiable with our group image as a marketing tool. These items are to share amonst our group, friends, and supportors for building awareness whilst campaigning in public. This will foster not only loyalty but sense of belongingness that is very important for the development of a positive enforcement.